Mobile, Social Media and YouTube Use

I don’t know about you, but as I look at the time I spend doing different activities, I have noticed a significant change in the amount of time I spend in a few areas. This change in activity started long before the current COVID-19 Virus situation, but the virus has exacerbated the situation even more.

 I keep a journal that tracks current and future goals as well as the steps needed to reach the goals. Also, on a daily basis I keep track of where I spent my time and activities that got in the way of reaching the goal. When I review my week on Sunday night, I can see a pattern of daily media use that is both shocking and continuous. It seems, no matter how much I focus on changing these patterns, the patterns are very difficult to break. This daily media use includes social media like Facebook, Instagram and Twitter. My daily use has expanded to include YouTube Videos and Mobile News Media.

If you are reading this, I’m sure you are familiar with the YouTube Video Vortex. The Vortex starts innocently enough with something like 20 Best Boxing Knockouts of all time or Best MMA fights of 2020. Suddenly, I notice its an hour later and I am watching clips of movies about boxing or best Kung Fu scenes from a movie. Whatever it is, an hour of my life has just sunk into the YouTube Vortex.

 Apparently, I am not alone, research has shown that this increase in use is evident across the board in the US. According to https://www.broadbandsearch.net/blog/average-daily-time-on-social-media The Average daily time spent on Social Media is 144 Minutes. This is up 62.5% since 2012. According to https://merchdope.com/youtube-stats/ The average YouTube viewing session lasts more than 40 minutes. This is up more than 50% year-over-year.

 Research presented by https://techjury.net/stats-about/how-much-time-does-the-average-american-spend-on-their-phone/ about how much time the average American spends on their phone.

Check out these amazing stats below:

• Most mobile phone users check their phones up to 63 times daily.
• Americans spend an average screen time of 5.4 hours on their mobile phones daily.
• Currently, there are 272.6 million smartphone users in America.
• Social media is responsible for 2 hours and 24 minutes of global internet time spent online by an average user daily.
• 13% of millennials spend over 12 hours on their phones daily.
• Baby Boomers spend 5 hours using their phones. 
• Millennials spend 48 minutes texting every day.

 Over the next few Blog posts, Cush Media will be looking at ways to reach these users using the mobile and video platforms mentioned above. Check https://cushmedia.blogspot.com/