Websites come in all shapes and sizes

 As you are looking to develop your new website, you will find a number of choices including: 

• HTML 5
• Wordpress
• Wix
• Weebly
• Strikingly

Each of these choices has pluses and minuses for example:

• HTML5 is the cleanest, most flexible, most easily searchable way to build a website. However you need a person who can code in HTML5 and that person will have to make any changes and additions to the site.
• Wordpress is a very flexible template styled website. It is great for Blogs, is easily changed and updated. It is not as flexible as HTML5 but you don't need to be a coder to make changes.
• Wix is touted as the best all around Website Builder. 

Take your time, decide what you want and what is important to you. Is it more important to be able to change on the fly or have all the creative bells and whistles? The price can change pretty dramatically between a built from scratch HTML5 website and a template like Wix.

Cush Media LLC can build websites for your business using any of these options. We have over 10 years of experience and have built sites for everything from Dentists to Caterers. Please go to Cush Media for more information.

Cush Media Works with Musicians and Venues to promote their Events and Locations.

Cush Media Supports Live Music, Musicians and Venues. We have worked with Gibbs Gardens, Bin 322, The Loose Shoes Band, El Don's, Paradise Grille, Sunset Grill, Buzzy's. Gustons, The Vine Wine Bar and Bistro, Taste of Blue Ridge, Misty Mountain Hops, Rosati's Pizza and Live in Roswell. We would be happy to help grow your digital presence. Please go to www.cushmediaonline.com 

Cush Media Has the Experience

 Experience plays a part in Running a Digital Marketing Campaign. As an advertising professional I have worked with the following Categories to Build and Manage Digital Media Campaigns:

1. Car Dealers and Manufacturers
2. New Home Builders
3. Dentists
4. Attorneys
5. Roofers
6. Plumbers
7. Electrical Contractors
8. Real Estate Agents
9. Nightclubs
10. Restaurants
11. Wireless Providers & Manufacturers
12. Maid Service
13. Duct Cleaners
14. Printers and Brand promotion materials 
15. Nursing Homes
16. Senior Living
17. Heating & Air
18. Flooring Companies
19. Home Repair
20. Drug & Alcohol Rehabilitation

Cush Media has the knowledge and experience to help you increase your digital footprint, reach new potential customers and grow your business. Go to Cush Media for more information.

Website Property

As we develop a digital strategy, we must continue to focus on the most important internet investment you can make. That is the investment in your own website. This is the one piece of the internet that you own. Your website is an asset that has value. The money you invest in this property gives your business a tangible asset.

What this means is that your digital strategy should be a holistic one that:

1. Creates new website content on a regular basis. Keyword Rich content is the number one driver of SEO traffic to a website. Some counterproductive things that can happen is that you get traffic to your website and A) The Content is out of Date B) Contact information is incorrect  C) Events have not been updated  
2. Develops Social Media Interaction that links to your website driving traffic and increasing links back to your website
3. Paid SEM drives traffic to your website based on a pre-selected keyword strategy including, Broad Match, Phrase Match or Exact Match.

For more information please go to Cush Media

Meaningful Specific

In the Summer of 1979 I was 2 years out of High School. The only thing I knew for sure about my future career was that I was not going to be in Sales. Sales people, I thought, were pushy, aggressive people that were always trying to manipulate me do do something I didn't want to do. During that summer for whatever reason I read a book called, How to Master the Art of Selling, by Tom Hopkins.

This book absolutely changed my life. In the first chapter Tom described what selling is and what it is not. He then went on to explain that nothing happens until a salesperson sells something. There is no need for production, accounting or management until something gets sold. I had been looking at all those other areas before I had this revelation about my future.

That book started me on a journey of self discovery and learning about motivation. I have had success in both sales and sales management since 1990. Some of the authors I read or listened to were; Tony Robbins, Jim Rohn, Brian Tracy, Stephen Covey and Zig Ziglar.

These authors all had a huge impact in my life and I continue to follow them today but Zig Ziglar was the first person that I was aware of that talked about goal setting. Not only did he talk about setting goals, he laid out a specific plan to develop and meet my goals. He talked about the difference in people that had goals and people that did not. He suggested that only 5% of the population had a written plan for their lives. Zig had stories about people who had succeeded beyond their wildest dreams by implementing his plan. He showed the difference between what he called a Wandering Generality and a Meaningful Specific.

Zig went on to explain how you wouldn't build a house without a blueprint but we lived our lives by wandering from crisis to crisis with no goals or plan. Here is the Zig Ziglar 7 step process for setting goals. https://curvefinder.com/wp-content/uploads/2016/08/Goal-Setting-Canvas-1.pdf

Zig Ziglar
Tom Hopkins
Jim Rohn

Tony Robbins

Music Box Memories

Over the Last 25 years I have written hundreds of songs for politicians, corporate events, funerals, weddings, church groups and more. As I look at an event or situation there is always something that stands out, something that is a little different from any other situation, something that makes it an intimate personal experience for the people involved. 

I enjoy finding those things and bringing them to life in words and music. Whether it is a groom telling his bride how he felt the moment he first saw her, or a father reminding his daughter that she will always be his little girl, or a politician stating how he/she can make a difference, a song can bring special power and emotion to the experience.

Over the years, people have treasured the musical compositions I have created for their special life events. Music Box Memories is a labor of love. I love how music can make a person feel. I love how a memory can be connected forever to a piece of music. I love being able to put those two concepts together into a song that is written for one special occasion. I would love to be a part of your event and create a personal Music Box Memory for you and your family.

If you have a poem, that can also be put to music. Listen to the song "Oreto Front Porch", a poem written by my wife's mother, which I put to music for her. Please check out my website at Music Box Memories

The The LooSe ShoEs Band is available to play weddings and corporate events. As a founding member, I would like to invite you to visit our band's website. The Loose Shoes Band

Mobile, Social Media and YouTube Use

I don’t know about you, but as I look at the time I spend doing different activities, I have noticed a significant change in the amount of time I spend in a few areas. This change in activity started long before the current COVID-19 Virus situation, but the virus has exacerbated the situation even more.

 I keep a journal that tracks current and future goals as well as the steps needed to reach the goals. Also, on a daily basis I keep track of where I spent my time and activities that got in the way of reaching the goal. When I review my week on Sunday night, I can see a pattern of daily media use that is both shocking and continuous. It seems, no matter how much I focus on changing these patterns, the patterns are very difficult to break. This daily media use includes social media like Facebook, Instagram and Twitter. My daily use has expanded to include YouTube Videos and Mobile News Media.

If you are reading this, I’m sure you are familiar with the YouTube Video Vortex. The Vortex starts innocently enough with something like 20 Best Boxing Knockouts of all time or Best MMA fights of 2020. Suddenly, I notice its an hour later and I am watching clips of movies about boxing or best Kung Fu scenes from a movie. Whatever it is, an hour of my life has just sunk into the YouTube Vortex.

 Apparently, I am not alone, research has shown that this increase in use is evident across the board in the US. According to https://www.broadbandsearch.net/blog/average-daily-time-on-social-media The Average daily time spent on Social Media is 144 Minutes. This is up 62.5% since 2012. According to https://merchdope.com/youtube-stats/ The average YouTube viewing session lasts more than 40 minutes. This is up more than 50% year-over-year.

 Research presented by https://techjury.net/stats-about/how-much-time-does-the-average-american-spend-on-their-phone/ about how much time the average American spends on their phone.

Check out these amazing stats below:

• Most mobile phone users check their phones up to 63 times daily.
• Americans spend an average screen time of 5.4 hours on their mobile phones daily.
• Currently, there are 272.6 million smartphone users in America.
• Social media is responsible for 2 hours and 24 minutes of global internet time spent online by an average user daily.
• 13% of millennials spend over 12 hours on their phones daily.
• Baby Boomers spend 5 hours using their phones. 
• Millennials spend 48 minutes texting every day.

 Over the next few Blog posts, Cush Media will be looking at ways to reach these users using the mobile and video platforms mentioned above. Check https://cushmedia.blogspot.com/

When will the Access to Oral Health in Georgia Law Make a Difference to the Underserved???

After years of challenging advocacy and coalition-building across the state, a law (HB 154) was passed in 2017 to increase access to oral care in Georgia; it was enacted on January 1, 2018. This law allows Georgia licensed dentists to authorize dental hygienists that have been licensed for at least two years to provide these preventive dental services when the dentist is not present: oral assessments, prophylaxis (cleaning), sealants, and fluoride. This type of supervision by the dentist is referred to as General Supervision. Although general supervision is also permitted in private practice settings, this law is intended to benefit low-income children, special patients, and older adults, as well as anyone who is unable to access services in traditional settings. The safety-net setting sites indicated for general supervision services are Title I schools, long-term-care settings, domestic violence shelters, Federally Qualified Health Centers (FQHC's), and hospitals. These are considered to be areas where our most vulnerable populations are found. In order to assist the dental profession in transitioning safely and effectively into providing services within the community, Dr. David Reznik and Dr. Eunice Chay created a Toolkit that is available to all practitioners. Not surprisingly, change is painfully slow. The first adaptors have been private practice dentists who are able to have their dental hygienists provide these preventive services in addition to x-rays for their patients of record; patients who are already established and have had an initial exam by the dentist in that practice. This has been an easy transition, as not much has changed for the patient, other than receiving an exam by the dentist before or after dental hygiene services were rendered. What has been more challenging is the care being offered and provided in safety-net settings. This often involves the purchase of special equipment, such as mobile dental units and/or teledentistry. Plus, reimbursement is lower in these settings, whether Medicaid, Medicare, or sliding fee. Many dentists are reluctant to make the investment on a slower, lower return. Hurry up and wait... In my next blog, we will be discussing some of the pockets of change in our state... Next blog: The Access to Oral Care Crawl vs. Sprawl

New Partnership

Cush Media LLC has partnered with SOFT Smiles LLC to create Highly targeted Oral Health related training and information. From CE classes for CNAs and Dental Hygienists to information about COVID-19 to research and updates Cush Media and SOFT Smiles will provide the most up to date information. Please go to www.softsmiles.com or Soft Smiles Facebook for Cush Media   more information.