Diving Traffic to your site using the Internet

Ok so we have built a web site, the site contains good relevant content, has easy to find contact information, is optimized, registered with the search engines and available for potential customers to use. We have had some success with traditional media driving traffic to the web site. Now we would like to take advantage of the internet to drive potential customers to our web site. Where do we start? There are so many possibilities.
Possibilities include:

• Banner ads on high traffic sites
o Newspaper web sites
o Yahoo
o AOL

• Pay Per Click programs
o Google
o Yahoo
o Bing
o Ask
o AOL

•Behavioral Targeting
oYahoo

• Off Site Search Engine Optimization
o Links
o Social Bookmarks
o Blogging
o Article Marketing

• Video sharing and Podcasts
o I-Tunes
o Youtube

• Social Media
o Facebook
o Myspace
o LinkedIn
o Twitter

Books have been written about each of these areas and we will not try and cover each one in that much detail. The next few posts will try and get you started with each of these areas. I will also provide resources if you are interested in finding out more. So let’s get started.

Ric Cushenan, MBA, is CEO of Cush Media. Ric has over 25 years of Marketing and sales experience with Newspapers, Targeted Publications and Search Engine Marketing.
Cush Media, www.cushmediaonline.com is a full service on-line marketing company. We specialize in web site development, SEO, SEM, Social Media, Behavioral Targeting and Tracking through on-line analytics.