The first steps in developing your web presence are to decide the purpose, content and structure of your web site. Will your site be very informative about your different products and services or will you give just enough information to get the searcher to call you? Will your site be very straight forward and functional or will your site have lots of graphics, video and pictures? Will it be an e-commerce site, or will it be designed to drive traffic to your store or business? Do you want people to call you, send an e-mail or fill out a form to request more information? How many pages will your site be? Will you include your hours of operation? Will you have links to affiliate web sites or just detail your affiliation? Do you have a Logo that will be included? What will be the colors of your site? Do you want to build the site yourself, have your nephew build it in his spare time or hire an expert to develop the site? Will you use a template program?
All of these questions should be answered before you move to the next step of having your site built.
Cush Media, www.cushmediaonline.com is a full service on-line marketing company. We specialize in web site development, SEO, SEM, Social Media, Behavioral Targeting and Tracking through on-line analytics.
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