Website Property

As we develop a digital strategy, we must continue to focus on the most important internet investment you can make. That is the investment in your own website. This is the one piece of the internet that you own. Your website is an asset that has value. The money you invest in this property gives your business a tangible asset.

What this means is that your digital strategy should be a holistic one that:

1. Creates new website content on a regular basis. Keyword Rich content is the number one driver of SEO traffic to a website. Some counterproductive things that can happen is that you get traffic to your website and A) The Content is out of Date B) Contact information is incorrect  C) Events have not been updated  
2. Develops Social Media Interaction that links to your website driving traffic and increasing links back to your website
3. Paid SEM drives traffic to your website based on a pre-selected keyword strategy including, Broad Match, Phrase Match or Exact Match.

For more information please go to Cush Media