Taking a break from our current conversation about web site development and driving traffic to your web site. I wanted to take a step back and look at another opportunity to reach consumers online. Digital coupons are reaching people through the search engines and mobile applications. There are many competitors in this area already. Longtime printed coupon companies like Valpak and new online companies like Groupon are going after this market.
Groupon negotiates discounts on popular local goods, services and cultural events. Then they offer the deals to subscribers in a free daily email. The deals are activated only when a minimum number of people agree to buy. You can also log onto Groupon daily and check out the daily deal that way.
The Valpak Digital Network, a comprehensive digital advertising solution with over 150 affiliate sites, connects advertisers to consumers online and on-the-go. The Valpak Digital Network works with an advertiser’s direct mail insert to deliver customers from the digital world right to their doorstep. The offers are available through Valpak.com or by searching for coupons on Google or any of the other affiliate sites. Thousands of Buy one Get one free offers are available every day on the Valpak Digital Network. Check out the video below to see how the Valpak Digital Network works.
http://www.coxtarget.com/promo_videos/vpdn-subway-081810.html
Both products are available via mobile devices. Valpak has Smartphone apps. for I-Phone, Droid or Blackberry.
Online coupons are a great way to reach out to potential new customers with attractive offers that can bring them through your doors. Many of the listings also have a link to your web site which helps with offsite optimization of your web site.
Ric Cushenan is CEO of Cush Media. Cush Media works with small to medium sized businesses to develop their marketing through print and online media. For more information go to www.cushmediaonline.com
